When directories could influence a search engine’s algorithm, where a site listed in a directory would result in its ranks in search engine get better and search engine ranks are worth their weight in gold, there was a huge clamor for listings in directories. When there is demand for something, there are will be business around it, new providers and competition. Web directories mushroomed and started listing websites for a consideration.

When anyone and everyone gets into something, the first casualty will be the quality. Quality suffered and search engines started discounting the value of directory listings. But they were careful to take leverage from quality directories such as Yahoo Directory, Open Directory Project, Business.com etc, since directories were still a mine of useful information for them. Now the challenge is for the webmaster to decide which directory is of good quality.

Below is a partial list of signals of quality that comes in handy while deciding if a directory is a good one:

- A directory should be indexed in search engines. It can be tested for example in Google by a simple command

- info: directoryname.com. If Google returns results, then the directory is indexed.

- A directory should be careful to list only relevant websites under relevant categories.

- There shouldn’t be too many advertisements (a signal of profit maximization intent), and if there are, they should be useful to the director’s audience.

- Age of a directory. An older directory signals that it is not a fly-by-night directory.

- Editorial quality. Each website is suppose to be manually reviewed by an editor to ensure that it complies with the editorial guideline of the directory. If you see a directory where there is no consistency in listings such as the Title and Description language, then that signals poor editorial quality.

- Uniqueness of a directory – One glance, an expert will be able to tell if a directory is of good quality or not. Many directories, with low budget, use an off-the-shelf directory script to create a directory overnight. It becomes hard to distinguish one from the other. It is safe to ignore such.

There are many more signals of quality. A study of a quality directory such as Yahoo Directory helps you know what makes a directory a quality directory.

About the Author

01webdirectory is a web directory started in year 2003. Apart from no advertisement policy, it features a category information page for all the categories (Ex: Lodging & Accommodation) and an Article on Demand service, where a website can request an exclusive article about the industry it is in.

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About the Author

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The natives of these islands are all said to be very wonderful, to be fine and proud, but they still hold to the ageless custom of offering a dowry to a girl’s family when a young man asks for her hand in marriage.

Johnny Lingo lived on the island of Nurabandi. He was handsome and rich and perhaps the smartest businessman on the entire island. Everyone knew that Johnny,a young bachelor, could have his pick of just about any of the single girls in the region.

But Johnny only had eyes for Sarita,who lived on Kiniwa-ta,and some people had a hard time figuring that out.

Sarita,you see, was a rather plain, homely Cartier Replica looking girl. When she walked, her shoulders slumped and her head ducked down just so.

Nonetheless, Johnny was deeply in love with Sarita and made arrangements to meet Sarita’s father, a man named Sam Karoo,to ask for her hand in marriage and to discuss a proper dowry.

Now,the dowry was always paid in live cows because the animals were at such a premium on the small islands of the Pacific rim. History showed that some of the most beautiful South Pacific girls went for a dowry of four cows or,in a re-ally rare instance,five.

Further, Johnny Lingo was the shrewdest trader on the island of Nurabandi and Sarita’s daddy, bless his heart, was the worst of anyone on the island of Kiniwata.

Knowing this, a worried Sam Karoo sat down with his family the night before the now-famous meeting and ner-vously plotted his strategy:He’d ask Johnny for three cows, but hold out for two until they were sure Johnny would give one.

The next day,at the very start of the meeting,Johnny Lin-go looked Sam Karoo right in the eye and said evenly,”! would like to offer you eight cows as I ask your daughter, Sarita,to marry me. ”

Well,Sam stammered that would be just fine. Soon there was a dandy wedding,but nobody on any of the islands could figure out why on earth Johnny gave eight cows for Sarita.

Six months later, an American visitor, a gifted writer named Pat McGerr, met with Johnny Lingo at his beautiful home on Nurabandi and asked about the eight cows.

The writer had already been to the island of Kiniwata and had heard the villagers there still giggling over the fact that stupid ol’ Sam had duped the wise Johnny out of eight cows for the homely and plain Sarita.

Yet in Nurabandi,no one dared laugh at Johnny Lingo because he was held in such high esteem. When the writer finally met Johnny, the new husband’s eyes twinkled as he gently questioned the writer.

“I hear they speak of me on that island. My wife is from there. ”

“Yes,I know,”said the writer.

“So,tell me,what do they say?” asked Johnny.

The writer, struggling to be diplomatic, replied, “Well, that you were married to Sarita at festival time. ”

Johnny pressed on and on until the writer finally told him candidly, “They say you gave eight cows for your wife,and they wonder why you did that. ”

Right then,the most beautiful woman the writer had even seen came into the room to put flowers on the table.

She was tall. And her shoulders were square. And her chin was straight. And,when her eyes caught Johnny’s,there was an undeniable spark.

“This is my wife, Sarita, “the now-amused Johnny said, and as Sarita excused herself, the writer was mystified.

And then-Johnny began to explain.

“Do you ever think what it must mean to a woman to know her husband settled on the lowest price for which she could be bought?

“And then later,when the women talk among themselves, they boast what their husbands paid for them. One says four cows,another says three. But how does the woman feel who is bought for only one?” said Johnny.

“I wasn’t going to let that happen to my Sarita. I Replica Watches wanted Sarita to be happy, yes, but it was more than that. You say she is different than you were told. That is true, but many things change a woman.

“Things happen inside and things happen outside, but what’s most important is what she thinks about herself. In Kiniwata, Sarita believed .she was worth nothing, but now she knows she is worth more than any woman on any of the islands. ”

Johnny Lingo paused just so and then added,”! wanted to marry Sarita from the beginning. I loved her and no other woman. But I also wanted to have an eight-cow wife,and,so you see,my dream came true. ”
Roy Exum

Many search engine optimization providers lead you to believe that they can do it all. Most of the time they can’t. The succeeding list is a compilation of the pitfalls in the SEO marketing industry, and how you can avoid them.

1. It’s all about the homepage.

It is true that the homepage is usually the “standard bearer” of your company’s SEO campaign since it is where you want your primary keyword ranking to lead. However, it does not follow that you can forget about the quality of the rest of the site. This flaw is usually observable in sites which are entirely Flash-based since they are typically considered as one page by the search engines. It may also be observed in sites whose SEO providers have focused their link-building efforts mainly on the main page. The best long term SEO strategy will always be that which builds a number of landing pages all throughout the site, with each page concentrating on a certain key word or phrase variation. Every landing page must then be linked to one another as well as to the homepage.

2. Sticking to a single keyword.

Head keywords, or those which are generally used by most business within a specific industry, have remained irresistible to many SEO providers. These words may be those which are revealed to generate the biggest search volumes after the SEO team conducts their keyword research. Chances are, your competitors are also focusing all their SEO effort and resources in fighting over those keywords.

It has been shown that most of a site’s organic search traffic comes from more specific keywords as compared to the more generic, and famous, ones. This does not mean however that you should spend hours adding relevant keywords to your site’s pages. It simply means that you need to plan your site’s structure more intelligently and allocate existing content to relevant categories.

3. Focusing on onsite SEO

Optimizing your site in order to make it accessible and more “friendly” to search engines is certainly a crucial part of search engine marketing, yet onsite optimization is not the only factor at play.

Most of the time, what makes the site stand out is the effort put on link building or the off-page part of the equation. Search engines like Google, Yahoo and Bing analyze the quality and quantity of the site’s links in ranking the webpage according to a certain keyword or phrase. Onsite optimization alone will generate a good effect on your page ranking, only if your site already has a lot of backlink authority, as is the case with top brand names. But for those who are still in the process of improving their campaign, efforts should be made on link building.

4. Forgetting the foundations

In relation to onsite vs offsite optimization, you should always, always remember the basics. Throwing all efforts on link building without ensuring that the onsite factors are in order is futile.

Search engine algorithms are basically concerned with two things: website relevance (ie Keyword targeting) and importance (back links). You need both parts to be balanced to ensure high page rankings, greater site traffic and profit.

About the Author

Nathalie Smith recommends you to visit www.cjpartners.com for more information about Search Engine Optimization

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